Effectiveness of social media in waqf fundraising : a case study of residential land waqf
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Badan Wakaf Indonesia (BWI)
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18
Issue
2
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AL-AWQAF: Jurnal Wakaf dan Ekonomi Islam
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Abstract
The objective of this paper is to assess the effectiveness of social media-based fundraising as advertisement for a land waqf fund within a residential complex. This study employs the qualitative data study using social media platforms Instagram, Facebook, Kitabisa.com, SEO, Tiktok, and YouTube collected between 2020 and 2025 to analyze reach, engagement, and donation conversion, complemented by archival fundraising records. The results indicate that social media advertising is not effective, as few people are interested in contributing waqf funds through this method. This may be attributed to the fact that the term "waqf fund for complex & quot; is not widely recognized, making it unsuitable for this type of advertisement.
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Dodik Siswantoro, & Mariati Aprilia Harahap. (2025). Effectiveness of Social Media in Waqf Fundraising: A Case Study of Residential Land Waqf. Al-Awqaf: Jurnal Wakaf Dan Ekonomi Islam, 18(2), 20-33. https://doi.org/10.47411/al-awqaf.v18i2.518
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Except where otherwised noted, this item's license is described as Creative Commons Attribution 4.0 International